Notes on scent marketing.
Practical writing on olfactory branding — choosing a signature scent, where a diffuser should actually go, and how to measure the return.
Why scent is the only sense that skips the filter
Sight and sound are processed and evaluated before they reach emotion. Smell arrives there first. That single anatomical difference is the whole argument for scent marketing.
ReadHow to choose a signature scent without guessing
Most scent selections fail for the same three reasons: chosen on a blotter, chosen by one person, chosen without a brief. Here is the process that avoids all three.
ReadHVAC-integrated or standalone: how to decide
The choice is usually made on building access rather than on floor area — and getting it wrong is expensive in both directions.
ReadMeasuring the return on a scent programme
Scent marketing has a reputation for being unmeasurable. It is not — you just have to instrument it before you switch it on.
ReadTell us about your space.
Send us the size and type of your space and we will tell you what it needs — how many units, where they go and which fragrance direction suits it. The assessment is free.